Ship faster
weekly
Working software in your hands every week, not a status update. You course-correct on real usage instead of guessing from a spec
Available for new projects
I ship full-stack products that scale from zero to production
Frontend, backend, infrastructure — one person, the whole stack, from first commit to production.
Trusted by engineering teams
- React
- Next.js
- TypeScript
- Node
- Python
- Django
- Ruby on Rails
- Laravel
- Go
- GraphQL
- Postgres
- MongoDB
- Redis
- Prisma
- Supabase
- Stripe
- Tailwind
- Docker
- Kubernetes
- AWS
- React
- Next.js
- TypeScript
- Node
- Python
- Django
- Ruby on Rails
- Laravel
- Go
- GraphQL
- Postgres
- MongoDB
- Redis
- Prisma
- Supabase
- Stripe
- Tailwind
- Docker
- Kubernetes
- AWS
How I work
Your product deserves more than a working demo
A demo proves an idea works once. A product has to keep working — under load, under deadline, and six months after launch when someone new reads the code.
Ship faster
Built to scale
from day oneIndexed queries, cached reads, and load-tested endpoints from the first commit. The architecture that carries your first users carries your millionth
Own the whole stack
end to endInterface, API, database, and the infrastructure it runs on, handled by one person. No handoff gaps and no one to point at when production breaks
Selected work
The code speaks for itself
Products I've designed, built, and shipped end to end — from the marketing site down to the database and the infrastructure it runs on.
- 01Amazon FBA SaaS
Price Optimizer Pro
AI repricing for Amazon FBA sellers
Built with
- Next.js
- TypeScript
- Amazon SP-API
- Postgres
- AI Repricing
- 02Operations platform
Packit
Cross-channel inventory and order operations
Built with
- React
- Node
- Amazon
- eBay
- Real-time Sync
- 03AI platform
- 04ERP / CRM
MunshiOnClick
Cloud ERP for manufacturing and retail
Built with
- ERP
- CRM
- Accounting
- POS
- Dashboards
- 05Web platform
NYBVC
NYC building violation resolution platform
Built with
- Next.js
- Twilio
- Square
- Payments
Engagements
Two ways to work with me, pick what fits
Both include the whole stack. The difference is whether you need one thing shipped or an engineer on the team.
Project Sprint
$2,500/ one-time
A fixed-scope build, start to finish. We define the outcome up front, I ship it in two to three weeks, and you get the repo, the deploy pipeline, and a walkthrough.
- Scoped kickoff call and written build plan
- Full-stack implementation — UI, API, database
- CI/CD pipeline and production deploy
- Test coverage on the critical paths
- Two weeks of post-launch fixes
Embedded Engineer
$25/ per hour
I join your team as a full-stack engineer — standups, code review, on-call for what I ship. Continuous delivery against your roadmap instead of a fixed scope.
- Dedicated capacity, four days a week
- In your Slack, your board, your review queue
- Architecture and infrastructure ownership
- Weekly releases against your roadmap
- Pause or cancel with 14 days' notice
Client feedback
Hear directly from my clients
Teams that shipped with me, in their own words — and are still running the code in production.
“Zero downtime on cutover.”
“We'd been quoted three months by an agency and were bracing for a painful migration. The checkout rebuild took three weeks. He moved the order history behind a feature flag, ran both paths in parallel until the numbers matched, and cut over on a Tuesday afternoon without a single failed transaction. Our support queue didn't move all week, which is the highest compliment I can pay a migration.”
Tre Clouse
VP Engineering, Loomstack
“One engineer, whole stack.”
“He replaced a retainer we'd been paying three separate people for. Frontend, API, and the Terraform for the infrastructure it all runs on — reviewed, documented, and handed over cleanly at the end. There was never a moment where I had to chase someone else to unblock a deploy or explain what a service did.”
Marcus Lee
Founder, Brightpath
“Shipped weekly, every week.”
“Eleven consecutive weekly releases without a single rollback. What I valued most was the honesty about trade-offs before the work started rather than after — when something was going to take longer, I heard about it on the Monday, not the Friday it was due. That predictability let us plan marketing around real dates.”
Daniel Lee
Head of Product, Cadence
“From flaky prototype to a real platform.”
“Our API fell over any time a large customer ran a bulk import, and we'd stopped selling to enterprise because of it. He rewrote the ingestion path around a job queue, added proper backpressure, and load-tested it well past what we'd ever seen. We now run at four times the old traffic with p95 under 90ms.”
Tom Weaver
CTO, Fieldnote
“The code outlived the engagement.”
“Two of our own engineers picked up the codebase months after the engagement ended and shipped features in their first week without needing a handover call. That genuinely never happens with contract work — usually we spend a month just working out what the previous person was thinking before we dare touch anything.”
Jules Barros
Engineering Manager, Northwind
“Explains the hard parts plainly.”
“He sat down with our non-technical founders and walked through why the database schema was going to constrain how we could price the product. No jargon, no talking down to anyone. They still reference that whiteboard session a year later, and it changed how we scoped the entire roadmap.”
Sana Reyes
COO, Tidepool
“Cut our infra bill by a third.”
“He audited what we were actually running rather than what we thought we were running, moved the batch jobs off always-on instances, and right-sized a database we'd over-provisioned two years earlier and never revisited. Same throughput, 38% less spend, and a written explanation of every change so we could undo any of it.”
Marcus Lee
Founder, Brightpath
“Handled the parts nobody wanted to touch.”
“The legacy billing integration had already defeated two contractors and everyone on the team quietly hoped they'd never be assigned to it. He read the whole thing, wrote characterisation tests around the behaviour we actually depended on, and then replaced it piece by piece with the tests staying green the entire time.”
Tre Clouse
VP Engineering, Loomstack
“No hand-holding required.”
“We gave him repository access on a Monday and had a working staging deploy by Thursday. He asked a handful of genuinely good questions up front, wrote down the answers where the rest of the team could find them, and then simply got on with it. No daily hand-holding, no status meetings to justify the invoice.”
Daniel Lee
Head of Product, Cadence
“Zero downtime on cutover.”
“We'd been quoted three months by an agency and were bracing for a painful migration. The checkout rebuild took three weeks. He moved the order history behind a feature flag, ran both paths in parallel until the numbers matched, and cut over on a Tuesday afternoon without a single failed transaction. Our support queue didn't move all week, which is the highest compliment I can pay a migration.”
Tre Clouse
VP Engineering, Loomstack
“One engineer, whole stack.”
“He replaced a retainer we'd been paying three separate people for. Frontend, API, and the Terraform for the infrastructure it all runs on — reviewed, documented, and handed over cleanly at the end. There was never a moment where I had to chase someone else to unblock a deploy or explain what a service did.”
Marcus Lee
Founder, Brightpath
“Shipped weekly, every week.”
“Eleven consecutive weekly releases without a single rollback. What I valued most was the honesty about trade-offs before the work started rather than after — when something was going to take longer, I heard about it on the Monday, not the Friday it was due. That predictability let us plan marketing around real dates.”
Daniel Lee
Head of Product, Cadence
“From flaky prototype to a real platform.”
“Our API fell over any time a large customer ran a bulk import, and we'd stopped selling to enterprise because of it. He rewrote the ingestion path around a job queue, added proper backpressure, and load-tested it well past what we'd ever seen. We now run at four times the old traffic with p95 under 90ms.”
Tom Weaver
CTO, Fieldnote
“The code outlived the engagement.”
“Two of our own engineers picked up the codebase months after the engagement ended and shipped features in their first week without needing a handover call. That genuinely never happens with contract work — usually we spend a month just working out what the previous person was thinking before we dare touch anything.”
Jules Barros
Engineering Manager, Northwind
“Explains the hard parts plainly.”
“He sat down with our non-technical founders and walked through why the database schema was going to constrain how we could price the product. No jargon, no talking down to anyone. They still reference that whiteboard session a year later, and it changed how we scoped the entire roadmap.”
Sana Reyes
COO, Tidepool
“Cut our infra bill by a third.”
“He audited what we were actually running rather than what we thought we were running, moved the batch jobs off always-on instances, and right-sized a database we'd over-provisioned two years earlier and never revisited. Same throughput, 38% less spend, and a written explanation of every change so we could undo any of it.”
Marcus Lee
Founder, Brightpath
“Handled the parts nobody wanted to touch.”
“The legacy billing integration had already defeated two contractors and everyone on the team quietly hoped they'd never be assigned to it. He read the whole thing, wrote characterisation tests around the behaviour we actually depended on, and then replaced it piece by piece with the tests staying green the entire time.”
Tre Clouse
VP Engineering, Loomstack
“No hand-holding required.”
“We gave him repository access on a Monday and had a working staging deploy by Thursday. He asked a handful of genuinely good questions up front, wrote down the answers where the rest of the team could find them, and then simply got on with it. No daily hand-holding, no status meetings to justify the invoice.”
Daniel Lee
Head of Product, Cadence
“From flaky prototype to a real platform.”
“Our API fell over any time a large customer ran a bulk import, and we'd stopped selling to enterprise because of it. He rewrote the ingestion path around a job queue, added proper backpressure, and load-tested it well past what we'd ever seen. We now run at four times the old traffic with p95 under 90ms.”
Tom Weaver
CTO, Fieldnote
“The code outlived the engagement.”
“Two of our own engineers picked up the codebase months after the engagement ended and shipped features in their first week without needing a handover call. That genuinely never happens with contract work — usually we spend a month just working out what the previous person was thinking before we dare touch anything.”
Jules Barros
Engineering Manager, Northwind
“Explains the hard parts plainly.”
“He sat down with our non-technical founders and walked through why the database schema was going to constrain how we could price the product. No jargon, no talking down to anyone. They still reference that whiteboard session a year later, and it changed how we scoped the entire roadmap.”
Sana Reyes
COO, Tidepool
“Cut our infra bill by a third.”
“He audited what we were actually running rather than what we thought we were running, moved the batch jobs off always-on instances, and right-sized a database we'd over-provisioned two years earlier and never revisited. Same throughput, 38% less spend, and a written explanation of every change so we could undo any of it.”
Marcus Lee
Founder, Brightpath
“Handled the parts nobody wanted to touch.”
“The legacy billing integration had already defeated two contractors and everyone on the team quietly hoped they'd never be assigned to it. He read the whole thing, wrote characterisation tests around the behaviour we actually depended on, and then replaced it piece by piece with the tests staying green the entire time.”
Tre Clouse
VP Engineering, Loomstack
“No hand-holding required.”
“We gave him repository access on a Monday and had a working staging deploy by Thursday. He asked a handful of genuinely good questions up front, wrote down the answers where the rest of the team could find them, and then simply got on with it. No daily hand-holding, no status meetings to justify the invoice.”
Daniel Lee
Head of Product, Cadence
“Zero downtime on cutover.”
“We'd been quoted three months by an agency and were bracing for a painful migration. The checkout rebuild took three weeks. He moved the order history behind a feature flag, ran both paths in parallel until the numbers matched, and cut over on a Tuesday afternoon without a single failed transaction. Our support queue didn't move all week, which is the highest compliment I can pay a migration.”
Tre Clouse
VP Engineering, Loomstack
“One engineer, whole stack.”
“He replaced a retainer we'd been paying three separate people for. Frontend, API, and the Terraform for the infrastructure it all runs on — reviewed, documented, and handed over cleanly at the end. There was never a moment where I had to chase someone else to unblock a deploy or explain what a service did.”
Marcus Lee
Founder, Brightpath
“Shipped weekly, every week.”
“Eleven consecutive weekly releases without a single rollback. What I valued most was the honesty about trade-offs before the work started rather than after — when something was going to take longer, I heard about it on the Monday, not the Friday it was due. That predictability let us plan marketing around real dates.”
Daniel Lee
Head of Product, Cadence
“From flaky prototype to a real platform.”
“Our API fell over any time a large customer ran a bulk import, and we'd stopped selling to enterprise because of it. He rewrote the ingestion path around a job queue, added proper backpressure, and load-tested it well past what we'd ever seen. We now run at four times the old traffic with p95 under 90ms.”
Tom Weaver
CTO, Fieldnote
“The code outlived the engagement.”
“Two of our own engineers picked up the codebase months after the engagement ended and shipped features in their first week without needing a handover call. That genuinely never happens with contract work — usually we spend a month just working out what the previous person was thinking before we dare touch anything.”
Jules Barros
Engineering Manager, Northwind
“Explains the hard parts plainly.”
“He sat down with our non-technical founders and walked through why the database schema was going to constrain how we could price the product. No jargon, no talking down to anyone. They still reference that whiteboard session a year later, and it changed how we scoped the entire roadmap.”
Sana Reyes
COO, Tidepool
“Cut our infra bill by a third.”
“He audited what we were actually running rather than what we thought we were running, moved the batch jobs off always-on instances, and right-sized a database we'd over-provisioned two years earlier and never revisited. Same throughput, 38% less spend, and a written explanation of every change so we could undo any of it.”
Marcus Lee
Founder, Brightpath
“Handled the parts nobody wanted to touch.”
“The legacy billing integration had already defeated two contractors and everyone on the team quietly hoped they'd never be assigned to it. He read the whole thing, wrote characterisation tests around the behaviour we actually depended on, and then replaced it piece by piece with the tests staying green the entire time.”
Tre Clouse
VP Engineering, Loomstack
“No hand-holding required.”
“We gave him repository access on a Monday and had a working staging deploy by Thursday. He asked a handful of genuinely good questions up front, wrote down the answers where the rest of the team could find them, and then simply got on with it. No daily hand-holding, no status meetings to justify the invoice.”
Daniel Lee
Head of Product, Cadence
“Zero downtime on cutover.”
“We'd been quoted three months by an agency and were bracing for a painful migration. The checkout rebuild took three weeks. He moved the order history behind a feature flag, ran both paths in parallel until the numbers matched, and cut over on a Tuesday afternoon without a single failed transaction. Our support queue didn't move all week, which is the highest compliment I can pay a migration.”
Tre Clouse
VP Engineering, Loomstack
“One engineer, whole stack.”
“He replaced a retainer we'd been paying three separate people for. Frontend, API, and the Terraform for the infrastructure it all runs on — reviewed, documented, and handed over cleanly at the end. There was never a moment where I had to chase someone else to unblock a deploy or explain what a service did.”
Marcus Lee
Founder, Brightpath
“Shipped weekly, every week.”
“Eleven consecutive weekly releases without a single rollback. What I valued most was the honesty about trade-offs before the work started rather than after — when something was going to take longer, I heard about it on the Monday, not the Friday it was due. That predictability let us plan marketing around real dates.”
Daniel Lee
Head of Product, Cadence
“Cut our infra bill by a third.”
“He audited what we were actually running rather than what we thought we were running, moved the batch jobs off always-on instances, and right-sized a database we'd over-provisioned two years earlier and never revisited. Same throughput, 38% less spend, and a written explanation of every change so we could undo any of it.”
Marcus Lee
Founder, Brightpath
“Handled the parts nobody wanted to touch.”
“The legacy billing integration had already defeated two contractors and everyone on the team quietly hoped they'd never be assigned to it. He read the whole thing, wrote characterisation tests around the behaviour we actually depended on, and then replaced it piece by piece with the tests staying green the entire time.”
Tre Clouse
VP Engineering, Loomstack
“No hand-holding required.”
“We gave him repository access on a Monday and had a working staging deploy by Thursday. He asked a handful of genuinely good questions up front, wrote down the answers where the rest of the team could find them, and then simply got on with it. No daily hand-holding, no status meetings to justify the invoice.”
Daniel Lee
Head of Product, Cadence
“Zero downtime on cutover.”
“We'd been quoted three months by an agency and were bracing for a painful migration. The checkout rebuild took three weeks. He moved the order history behind a feature flag, ran both paths in parallel until the numbers matched, and cut over on a Tuesday afternoon without a single failed transaction. Our support queue didn't move all week, which is the highest compliment I can pay a migration.”
Tre Clouse
VP Engineering, Loomstack
“One engineer, whole stack.”
“He replaced a retainer we'd been paying three separate people for. Frontend, API, and the Terraform for the infrastructure it all runs on — reviewed, documented, and handed over cleanly at the end. There was never a moment where I had to chase someone else to unblock a deploy or explain what a service did.”
Marcus Lee
Founder, Brightpath
“Shipped weekly, every week.”
“Eleven consecutive weekly releases without a single rollback. What I valued most was the honesty about trade-offs before the work started rather than after — when something was going to take longer, I heard about it on the Monday, not the Friday it was due. That predictability let us plan marketing around real dates.”
Daniel Lee
Head of Product, Cadence
“From flaky prototype to a real platform.”
“Our API fell over any time a large customer ran a bulk import, and we'd stopped selling to enterprise because of it. He rewrote the ingestion path around a job queue, added proper backpressure, and load-tested it well past what we'd ever seen. We now run at four times the old traffic with p95 under 90ms.”
Tom Weaver
CTO, Fieldnote
“The code outlived the engagement.”
“Two of our own engineers picked up the codebase months after the engagement ended and shipped features in their first week without needing a handover call. That genuinely never happens with contract work — usually we spend a month just working out what the previous person was thinking before we dare touch anything.”
Jules Barros
Engineering Manager, Northwind
“Explains the hard parts plainly.”
“He sat down with our non-technical founders and walked through why the database schema was going to constrain how we could price the product. No jargon, no talking down to anyone. They still reference that whiteboard session a year later, and it changed how we scoped the entire roadmap.”
Sana Reyes
COO, Tidepool
“Cut our infra bill by a third.”
“He audited what we were actually running rather than what we thought we were running, moved the batch jobs off always-on instances, and right-sized a database we'd over-provisioned two years earlier and never revisited. Same throughput, 38% less spend, and a written explanation of every change so we could undo any of it.”
Marcus Lee
Founder, Brightpath
“Handled the parts nobody wanted to touch.”
“The legacy billing integration had already defeated two contractors and everyone on the team quietly hoped they'd never be assigned to it. He read the whole thing, wrote characterisation tests around the behaviour we actually depended on, and then replaced it piece by piece with the tests staying green the entire time.”
Tre Clouse
VP Engineering, Loomstack
“No hand-holding required.”
“We gave him repository access on a Monday and had a working staging deploy by Thursday. He asked a handful of genuinely good questions up front, wrote down the answers where the rest of the team could find them, and then simply got on with it. No daily hand-holding, no status meetings to justify the invoice.”
Daniel Lee
Head of Product, Cadence
“Zero downtime on cutover.”
“We'd been quoted three months by an agency and were bracing for a painful migration. The checkout rebuild took three weeks. He moved the order history behind a feature flag, ran both paths in parallel until the numbers matched, and cut over on a Tuesday afternoon without a single failed transaction. Our support queue didn't move all week, which is the highest compliment I can pay a migration.”
Tre Clouse
VP Engineering, Loomstack
“One engineer, whole stack.”
“He replaced a retainer we'd been paying three separate people for. Frontend, API, and the Terraform for the infrastructure it all runs on — reviewed, documented, and handed over cleanly at the end. There was never a moment where I had to chase someone else to unblock a deploy or explain what a service did.”
Marcus Lee
Founder, Brightpath
“Shipped weekly, every week.”
“Eleven consecutive weekly releases without a single rollback. What I valued most was the honesty about trade-offs before the work started rather than after — when something was going to take longer, I heard about it on the Monday, not the Friday it was due. That predictability let us plan marketing around real dates.”
Daniel Lee
Head of Product, Cadence
“From flaky prototype to a real platform.”
“Our API fell over any time a large customer ran a bulk import, and we'd stopped selling to enterprise because of it. He rewrote the ingestion path around a job queue, added proper backpressure, and load-tested it well past what we'd ever seen. We now run at four times the old traffic with p95 under 90ms.”
Tom Weaver
CTO, Fieldnote
“The code outlived the engagement.”
“Two of our own engineers picked up the codebase months after the engagement ended and shipped features in their first week without needing a handover call. That genuinely never happens with contract work — usually we spend a month just working out what the previous person was thinking before we dare touch anything.”
Jules Barros
Engineering Manager, Northwind
“Explains the hard parts plainly.”
“He sat down with our non-technical founders and walked through why the database schema was going to constrain how we could price the product. No jargon, no talking down to anyone. They still reference that whiteboard session a year later, and it changed how we scoped the entire roadmap.”
Sana Reyes
COO, Tidepool
Working together
I plug into the tools your team already uses
Nothing new for your team to learn and no standing call to sit through. Work lands where your team already looks for it — and there is one person on the other end of all of it.
Twelve tools merge into three streams — code and review, plan and write, show and tell — and the three streams merge into one person.
Code & review
- GitHub
- GitLab
- Jira
- Linear
Plan & write
- Trello
- Asana
- Notion
- Miro
Show & tell
- Figma
- Loom
- Zoom
- Google Meet
One partnerStart a project
Your idea is already good — let's make it real
Tell me what you're building. The first call is a straight conversation about scope, and you leave it with a plan whether or not we end up working together.
Roshaan Ali · available now
Every message reaches me directly. No agency, no account manager in between.
I reply within one business day
A real answer from me, not an auto-responder or a bare calendar link.
A 30-minute scoping call
We talk through what you're building and where the hard parts are. No pitch deck.
A written plan and a fixed quote
Scope, milestones, and price in writing before either of us commits.
Prefer email? roshaanali.business@gmail.com